How to Use YouTube Annotations

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In my first YouTube optimization article, 5 Steps for Optimizing YouTube Videos, I focused on:

  1. YouTube LogoFile name of your YouTube videos
  2. Search engine friendly video titles
  3. Keyword optimization and link building opportunities of video descriptions
  4. Best practices for adding tags and categories to videos
  5. Categorizing videos into playlists

As promised,  I want to discuss other ways to optimize your videos for greater viewer engagement. In this article I will focus specifically on annotations, interactive elements that can be added to your video after it is uploaded. At this time, there are six types of annotations that you can add to your videos. Continue reading →

How Social Media Impacts SEO: Infographic

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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an impact on search ranking is social media.

The following infographic breaks down ways that social media influences the visibility of your website in search results, including: Continue reading →

5 Steps for Optimizing YouTube Videos

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Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo?

YouTube Logo

So yes, your business should most definitely have well branded presence on YouTube. YouTube can be one of your most powerful  tools for reaching and engaging with customers. To reach your customers, you not only have to create a YouTube channel and add videos, you need to make sure that your customers can find your videos and even drive them back to your website. Continue reading →

2012 Social Media Report Card Infographic Pardot

The Social Media Report Card: Infographic

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2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social media last year was a constantly changing arena, it is important for businesses to understand where each of the social media leaders stood at the end of the year; in addition to the opportunities and threats that face each platform during 2013. Continue reading →

5 Steps to Optimizing Your LinkedIn Profile

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LinkedIn Networking

LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to learn more about you. However, to grow your professional network, you need to optimize your profile so that industry professionals can find you. The following are five steps to increasing the visibility of your LinkedIn profile and highlighting your personal brand. Continue reading →

2013 Marketing Trends: Changing Role of Digital Marketing

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With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a little digging for us!

In conjunction with SurveyMonkey, StrongMail, administered an online poll to learn how more than 1,000 business leaders saw their marketing strategies changing in 2013.

Expansion of Digital Marketing in 2013

Indicate the Marketing Programs You Plan to Increase Spending in 2013

Indicate the Marketing Programs You Plan to Increase Spending for in 2013

Based on the survey results, business leaders across various industries plan to have even more digitally heavy marketing strategies during 2013. Responders reported that they expected to increase spending on Email Marketing (55.5%), Social Media (51.8%), Mobile (42.8%), and SEO/PPC (39.8%) this year. In comparison, only 27.4% of responders thought they would decrease spending on Direct Mail efforts. Continue reading →