Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that "strange" social media platform that they would like to use but they are unsure how. There are many different approaches that businesses can take when … Continue reading Social Media Case Studies: Twitter Successes to Learn From
Social Media Week: Continuing the Global Conversation
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to … Continue reading Social Media Week: Continuing the Global Conversation
Social Media Case Studies: Facebook Successes to Learn From
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered along the way are just a few of the things we can learn from the companies who are successfully using Facebook as … Continue reading Social Media Case Studies: Facebook Successes to Learn From
The ROI of Social Media for Retail Websites
How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of social media depends greatly on each company's goals, such as: Increase leads Strengthen relationships with current customers Drive more engaged visitors to … Continue reading The ROI of Social Media for Retail Websites
Why You Shouldn’t Give Up on Email Marketing
While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a … Continue reading Why You Shouldn’t Give Up on Email Marketing
Social Media’s Biggest Blunders Infographic
With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that was never supposed to have been published. Luckily, there are a many examples of social media screw-ups that we can … Continue reading Social Media’s Biggest Blunders Infographic
Agile Marketing: What is it and Why is it Important?
The following is my most recent blog post for Mudbug Media entitled "What is Agile Marketing and Why is it Important?". Agile Marketing…Is it just a buzzword or a new way of marketing that could have a big impact on productivity and creativity? Agile originally began as an approach to software development, but the ideas … Continue reading Agile Marketing: What is it and Why is it Important?
Top Cities for Social Media Savvy Small businesses Infographic
Check out this great infographic on the top cities in America with social media savvy small businesses. Leading the way is San Francisco, Los Angeles, Washington D.C., Seattle, and San Diego.
The Power of Social Media for Small Businesses
Manta recently completed a survey of 600 small businesses across the United States to determine level of activity from small businesses on social media, and how valuable it is to the growth of their businesses. The following infographic breaks down the findings of the small business social media survey, including: The importance of networking online … Continue reading The Power of Social Media for Small Businesses
The Challenge of Creating a Connection Between Multiple Brands
So you have been developing your online brand identity, making sure that your website is both enticing and user friendly. But, now imagine this challenge: "There are five brands within a larger corporate brand. Each brand is required maintain their own online identity, but must also stay connected to the parent company." Yeah, I would … Continue reading The Challenge of Creating a Connection Between Multiple Brands