More than anything else, a company's website is the public face of their business to the world. Consumers are doing more research than ever before when looking to buy a product or service; and when doing that research, if a business does not have a website they will typically loose any potential business from the customer because consumers are finding … Continue reading Top 5 Website Design Trends for 2015
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagements, and yet is still a very untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. But like approaching any social media platform … Continue reading How to Use Instagram for Business
As we settle into 2014, marketers continue to reevaluate their strategies to determine how to better reach, nurture, and convert customers this year. When creating their 2014 marketing strategies, marketers are evaluating the different trends predicted by industry experts. One of the most discussed predictions for 2014 is the importance of creating highly personalized content across … Continue reading 20 Marketing Statistics That Will Influence Decisions in 2014
Blogs have become the life force behind a brand's online identity. Blog posts fuel social media efforts, give search engines content to crawl and index, provide companies the opportunity to showcase themselves as thought leaders in their industry, and much more. As such, diving into creating a blog should not be taken lightly, but you … Continue reading Building Your Blog [SlideShare Presentation]
What separates two brands in an industry, from one being successful and another not? Brand passion! The passion that company founders have for their brands is transferred to their customers, so customers not only purchase products but they become brand advocates because they are as passionate about the brand as the brand creator. There is … Continue reading 3 Lessons in Brand Passion from Winning Brand Builders
Go where your audience is This is a basic of marketing, digital or not. For example, If you are selling custom hunting bows, you wouldn't advertise in the Vogue magazine. Instead, you will analyze the reader demographics and psychographics of each magazine to determine which magazines will allow you to best reach your target audience. … Continue reading How to Choose the Most Effective Social Media Platform for Your Brand
Do you have a mobile website or app? Not sure if you should invest in developing a mobile site or app? Don't think you need a mobile marketing strategy? MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting … Continue reading 50 Mobile Marketing Facts That Will Blow You Away
Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and … Continue reading The Modern Marketer: Infographic
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand … Continue reading How to Rock Social Media in 30 Minutes a Day Infographic
Twitter was going crazy during the Super Bowl this year, and it wasn't about the game. The trending hashtags were all about the advertisements. Adweek promoted the hashtag #adweekbowl, which attracted a great crowd of marketers and tweeters. The other big hashtag of the night was definitely #brandbowl. So what were the ad winners and … Continue reading Super Bowl 2013 Ads: First Half Touchdowns and Fumbles