This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking. During the presentation I covered three areas of social media measurements: Social Media Metrics Social Media Measurement Tools Measuring the ROI of Your Social Media Efforts The full presentation can … Continue reading Social Media Analytics and ROI tracking
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand … Continue reading How to Rock Social Media in 30 Minutes a Day Infographic
2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social … Continue reading The Social Media Report Card: Infographic
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media moments from 2012, including: The complete integration of the timeline format for Facebook profiles and pages Pinterest becomes a top referral source, … Continue reading Biggest Moments in Social Media in 2012
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a … Continue reading 2013 Marketing Trends: Changing Role of Digital Marketing
What is Pinterest and How to Use it Pinterest has become the third largest , as well as one of the fastest growing, social media websites. After launching in March 2010, Pinterest was slow to gain traction. But, after summer 2011, traffic grew rapidly from approximately 5 million visitors a week at the beginning of … Continue reading Things are Starting to Get Pinteresting
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of "Social Media Command Centers". In the recent months, many major brands have developed what they are calling "Social Media Command Centers." These centers are … Continue reading The Anatomy of the Social Media Command Center
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to … Continue reading Social Media Week: Continuing the Global Conversation
Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered along the way are just a few of the things we can learn from the companies who are successfully using Facebook as … Continue reading Social Media Case Studies: Facebook Successes to Learn From
How do you measure the ROI of social media? This is a question that continues to populate blogs, webinars, and conversations between marketers. However, there is not one single answer. The ROI of social media depends greatly on each company's goals, such as: Increase leads Strengthen relationships with current customers Drive more engaged visitors to … Continue reading The ROI of Social Media for Retail Websites