If you are currently a digital marketer or a social media marketing professional, you have most likely heard someone say "well I use Facebook, I could 'Do' social media" or "How hard could it be, it's just social media." While offensive to those of us that have worked hard to become credible professional in the … Continue reading 11 Questions Every Social Media Manager Should Be Able to Answer
Tag: Social Media
Best Times to Post on Social Media [Infographic]
Social media is 24/7. Someone is always tweeting, posting on Facebook, or uploading a new picture to instagram. However, for social media managers and businesses alike, this can be quite of a challenge. We obviously can't be online all day, even for those of us who are social media managers or strategist. But how do you know when … Continue reading Best Times to Post on Social Media [Infographic]
Social Media Workflow [Infographic]
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy (based on a 40 hour work week). Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. … Continue reading Social Media Workflow [Infographic]
Social Media Analytics and ROI tracking
This week I was honored to present at the Social Media Club of St. Charles April event, where I spoke about social media analytics and ROI tracking. During the presentation I covered three areas of social media measurements: Social Media Metrics Social Media Measurement Tools Measuring the ROI of Your Social Media Efforts The full presentation can … Continue reading Social Media Analytics and ROI tracking
The Modern Marketer: Infographic
Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and … Continue reading The Modern Marketer: Infographic
How to Rock Social Media in 30 Minutes a Day Infographic
With a defined social media strategy in place, marketers can rock social media in 30 minutes a day. Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand … Continue reading How to Rock Social Media in 30 Minutes a Day Infographic
How Social Media Impacts SEO: Infographic
Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. One of the more recent factors that has had an … Continue reading How Social Media Impacts SEO: Infographic
5 Steps for Optimizing YouTube Videos
Not sure if your business should have a YouTube channel? Did you know that YouTube is the 2nd most popular and used search engine, with more searches than both Bing and Yahoo? So yes, your business should most definitely have well branded presence on YouTube. YouTube can be one of your most powerful tools for reaching … Continue reading 5 Steps for Optimizing YouTube Videos
Social Media Touchdowns During Super Bowl Blackout
The biggest wins of the night were definitely by the brands that took advantage of the blackout during the second half. Oreo, Audi, Duracell, and Tide are all social media Super Bowl winners. With their tweets getting more retweets and mentions than all the TV advertisements. Check out their brilliant tweets below! By Brianna Smith
The Social Media Report Card: Infographic
2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social … Continue reading The Social Media Report Card: Infographic