Facebook is the go to social media platform for advertising to consumers. Whether it is an ad in the side bar or creating customer relationships through posts on company pages, Facebook reaches the final customer. The great thing about Facebook ads, is that it allows businesses to create a custom targeted campaign to reach their … Continue reading Who Does B2B Marketing Better: Facebook vs. LinkedIn
Category: Brand Strategy
Review of Google’s Project Glass
Have you heard of "Project Glass" by Google? Check out this review of the glasses and Google's business strategy for promoting and perfecting their newest product. Would you wear the glasses? What do you think is better; the business strategy or the glasses? Related articles Google glasses? What's next? (vodafone.com.au) Google's Project Glass Eyewear: Next … Continue reading Review of Google’s Project Glass
Work Lessons From the Hunger Games
Love, love, love this blog post! "Work Lessons From the Hunger Games" Find out how the following rules will help you to survive at work and "win" your dream career. Get people to like you, or you’ll die Be yourself so that people like you so you don’t die Be memorable or you’ll die … Continue reading Work Lessons From the Hunger Games
Why Your Klout Score is Important
So what is a Klout score and why should you care? Klout.com is becoming one of the most popular sites for understanding and growing your online network successfully. Klout was created to measure and understand, as well as leverage your brand's influence online. A recent article on Forbes.com by Dorie Clark breaks down why your … Continue reading Why Your Klout Score is Important
Future of Branding – What Goes into a Branding Framework
“The future of branding is marketing with people and not at them.” This is one of the great quotes included in this new article from BrandGrowth. This post is based around the book Brand Against the Machine (which I am definitely downloading onto my Kindle when I get home). This article does a great job … Continue reading Future of Branding – What Goes into a Branding Framework
Why Branding is so Important
Your brand is the core of your business. As I have written in some of my other posts, maintaining brand consistency extremely important to customer relationship management, marketing, product development, advertising, company relationship with employees,and basically every facet of your company. This article by Ben Erickson is a perfect breakdown of why maintaining your brand … Continue reading Why Branding is so Important
9 Steps to Creating a Personal Brand Strategy
Check out this great infographic below on 9 ways to create your personal branding strategy. You can't just create a LinkedIn profile and hope for the best, a lot of thought and work goes into creating and maintaining a personal brand. When creating your personal brand strategy, you need to determine who you are versus … Continue reading 9 Steps to Creating a Personal Brand Strategy
How Colors Affect Purchases
Does color affect a customers' purchase experience? Will it increase the chances that a customer will by your product? The answer to both of these questions is YES! Color is one of the most important factors that a customer considers when making a purchase, both consciously and unconsciously. Check out the infographic below on how … Continue reading How Colors Affect Purchases
Top 5 Tech Trends from SXSWi 2012
There are a lot of blogs out there right now about SXSW Interactive 2012, but this is one of my favorites. It gets straight to the point and breaks down the 5 tech trends that were getting the most buzz: Path - Personal social journals. Not sure if I want to know more about people … Continue reading Top 5 Tech Trends from SXSWi 2012
10 Ways To Generate Trust With Your Landing Page Copy
Via Scoop.it - Being Your Brand Demian Farnworth of The Copybot describes ten ways to generate trust with your landing page copy. 10 Steps To Creating Great Copy Match Ad Copy with Landing Page Headlines Write Seductive Headlines Create Compelling Landing Page Copy Display Impressive Numbers Supply Endorsements Highlight 3rd Party Certification - are you … Continue reading 10 Ways To Generate Trust With Your Landing Page Copy