While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a growing assumption that email marketing is becoming passé. But, this is assumption is very far from true. Email usage and reach is actually growing and is still a powerful tool for any marketer, and can still offer companies various insight into their marketing efforts, including: Continue reading
Tag: Facebook
Social Media’s Biggest Blunders Infographic
With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that was never supposed to have been published. Luckily, there are a many examples of social media screw-ups that we can learn from. Continue reading
The Power of Social Media for Small Businesses
Manta recently completed a survey of 600 small businesses across the United States to determine level of activity from small businesses on social media, and how valuable it is to the growth of their businesses.
The following infographic breaks down the findings of the small business social media survey, including: Continue reading
Top 10 Restaurant Chains on Social Media
We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media
What do I want to eat? I will just Tweet out the choices and see which wins.
If I check-in to this restaurant on FourSquare could I get a coupon?
I’m such a good cook! I’m going to post a picture of what I made for dinner on Facebook!
Where should we eat for dinner? Let’s see what has the best reviews on Yelp!
I would totally make this awesome dish on Pinterest, and it would look JUST like the picture!
These are statements that we have probably either said ourselves or heard someone else say. Social media has become so engrained in our lives, that it can even become part of our dining experience. Whether it is choosing what/where to eat, sharing a great meal with all our friends/followers, or browsing for fun new recipes to use in the future, social media is creeping into our kitchen’s territory.
Check out the infographic below to find out what restaurant chains are most popular on social media. The infographic breaks down the top 10 limited-service restaurant chains by social media platform, including: Continue reading
Facebook Ads 2012 Report Recap
Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook’s advertising tools.
For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some of my favorite sections of the report.
Why Do Companies Advertise on Facebook?
Based on the report, companies advertise on Facebook for four reasons:
- Brand awareness
- Engagement
- Conversions
- Audience Growth
In addition, companies set their advertising goals based on these same four reasons. Continue reading
How to Create a Successful Email Marketing Campaign
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including:
What platform will your end users view the email in? (Apple Mail, Gmail, Outlook, or on their Mobile Device)- What day of the week should you send your emails to get the highest click through rate?
- What is the desired action you want recipients to take upon reading the email? (Also known as your conversion)
- Are you sending the “right” message to the “right” people? (Not all customers are alike, so not every email campaign should target every customer.)
However, when done correctly, email marketing is a powerful tool for reaching your audience. Email campaigns are targeted, allowing you to reach a section of your customer base with a focused message. Based on research from HubSpot, targeted and segmented emails have a higher CTR than mass email communications. For example, these emails can focus on an action that the recipient has already taken, creating a more personal connection.
How Fortune 100 Companies Use Social Media
Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the study also included a review of how the world’s leading brands are using the newest game players, Google+ and Pinterest. Continue reading
Optimizing the Timeline Format for Page Engagement
Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc).
In response to the page format change, Mashable completed an eyetrack study to determine how consumer experience has changed. Consumers used to be focus the majority of their attention on the page’s news feed, both text and image posts. When viewing pages in timeline format, consumer attention is focused almost entirely on the visual elements, such as the cover photo, profile image, app thumbnails, and images. Content posts are usually the last items that consumers view. Continue reading
6 Tips for Effective Email Marketing
Today’s consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to ignore, or in the case of email marketing delete, sales messages targeted at them.
When it comes to email marketing, there is a very short time frame in which to draw the recipient in and convert them into a customer. Pardot, a leader in marketing automation, created a great infographic to help companies understand the six essential components of effective email marketing. The infographic below does a stellar job breaking down the six components into easy to understand and apply tools. Also, check out a quick recap below for tips and takeaways.
![The 6 Essentials of an Effective Email [Snapshot] - Pardot Infographic](https://i0.wp.com/www.pardot.com/wp-content/uploads/2012/06/Email-Snapshot1.jpg?w=620)
Embedded from the Pardot Blog
Continue reading
What’s Their Worth? Facebook Vs. Pinterest Visitors
Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social media platforms.
But, can it really compete with the “Big Kahuna” of social media, Facebook?
Does Pinterest drive valuable site traffic?
Do Pinterest users have a greater connection with the brands they follow?
Luckily, Boticca created a great infographic to answer some of these questions regarding “who does it better”, Facebook or Pinterest. For the infographic data, Boticca analyzed 50,000 Pinterest users and 50,000 Facebook users. They share their five most interesting findings in this fun infographic below. Continue reading