While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a … Continue reading Why You Shouldn’t Give Up on Email Marketing
Tag: Facebook
Social Media’s Biggest Blunders Infographic
With millions of people using social media every day and growing, it is more crucial than ever that you are prepared for any difficult situations that may arise, such as Facebook post or Tweet that was never supposed to have been published. Luckily, there are a many examples of social media screw-ups that we can … Continue reading Social Media’s Biggest Blunders Infographic
The Power of Social Media for Small Businesses
Manta recently completed a survey of 600 small businesses across the United States to determine level of activity from small businesses on social media, and how valuable it is to the growth of their businesses. The following infographic breaks down the findings of the small business social media survey, including: The importance of networking online … Continue reading The Power of Social Media for Small Businesses
Top 10 Restaurant Chains on Social Media
We all love to eat. While we may not agree on which is better, spaghetti or tacos, we can agree that food is generally a very popular topic and may be one of the most popular topics on social media What do I want to eat? I will just Tweet out the choices and … Continue reading Top 10 Restaurant Chains on Social Media
Facebook Ads 2012 Report Recap
Earlier this year, Social Fresh published the 2012 Facebook Advertising Report, an analysis of how advertisers are using Facebook's advertising tools. For the report, 347 Facebook advertisers were surveyed, and the results were analyzed by leading industry experts from Likeable Media, WebTrends, Buddy media, BlitzLocal, and Social Fresh. The follow is a recap of some … Continue reading Facebook Ads 2012 Report Recap
How to Create a Successful Email Marketing Campaign
With a massive amount of emails delivered to our inboxes everyday, it can seem like a daunting task to get your email blast to stand out from all the rest. In addition, there are many factors to consider when developing an email marketing campaign, including: What platform will your end users view the email in? … Continue reading How to Create a Successful Email Marketing Campaign
How Fortune 100 Companies Use Social Media
Each year Burson-Marsteller, a leading global public relations and communications firm, completes a social media check-up examining how Fortune 100 companies use popular social networking platforms including: Twitter, Facebook, YouTube. This year, the study also included a review of how the world's leading brands are using the newest game players, Google+ and Pinterest. The way … Continue reading How Fortune 100 Companies Use Social Media
Optimizing the Timeline Format for Page Engagement
Since the Facebook pages have changed to the timeline format, companies have seen, on average, an increase in post engagement (i.e. likes, clicks, shares, and comments). The increase is due mostly to an increase in user engagement on video and image posts, while engagement has decreased for text posts (not include and image, video, etc). … Continue reading Optimizing the Timeline Format for Page Engagement
6 Tips for Effective Email Marketing
Today's consumers are being hit with sales messages from all directions; while watching TV, reading magazines (paper or tablet version), browsing the web, checking out what their friends are up to on Facebook, checking their email, and more. However, even with all the different ways consumers are being targeted they still have the power to … Continue reading 6 Tips for Effective Email Marketing
What’s Their Worth? Facebook Vs. Pinterest Visitors
Pinterest has become a great sales tool for companies already using, and those beginning to use, social media to connect with their customers. It has also grown into one of the most popular social media platforms. But, can it really compete with the "Big Kahuna" of social media, Facebook? Does Pinterest drive valuable site traffic? … Continue reading What’s Their Worth? Facebook Vs. Pinterest Visitors