Twitter was going crazy during the Super Bowl this year, and it wasn't about the game. The trending hashtags were all about the advertisements. Adweek promoted the hashtag #adweekbowl, which attracted a great crowd of marketers and tweeters. The other big hashtag of the night was definitely #brandbowl. So what were the ad winners and … Continue reading Super Bowl 2013 Ads: First Half Touchdowns and Fumbles
Tag: Twitter
The Social Media Report Card: Infographic
2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social … Continue reading The Social Media Report Card: Infographic
5 Steps to Optimizing Your LinkedIn Profile
LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume for both future employers and industry leaders to learn more about you. However, to grow your professional network, you need to optimize your profile so that industry professionals can find you. The … Continue reading 5 Steps to Optimizing Your LinkedIn Profile
Biggest Moments in Social Media in 2012
From the rise of Pinterest to the ups and downs of Facebook post-IPO, 2012 was a big year for social media. The infographic below, courtesy of The SEO Company and Nowsourcing, showcases some of the top social media moments from 2012, including: The complete integration of the timeline format for Facebook profiles and pages Pinterest becomes a top referral source, … Continue reading Biggest Moments in Social Media in 2012
2013 Marketing Trends: Changing Role of Digital Marketing
With any inbound marketing strategy, customer outreach must focus on multiple channels; and, as we move further into 2013, well-developed cross-channel targeting will become even more important. However, how do we know where to focus our marketing efforts in 2013? Luckily, the great minds at StrongMail, an email marketing and cross-channel solutions company, did a … Continue reading 2013 Marketing Trends: Changing Role of Digital Marketing
The Impact of Content on SEO: Infographic
Unique and frequently updated content written with the user in mind is a critical component of any search engine optimization strategy. The following infographic from Brafton, an online news and content agency based in Boston, explains how content impacts the visibility of a website in search results. It delves into several factors that impact how … Continue reading The Impact of Content on SEO: Infographic
The Anatomy of the Social Media Command Center
I have had the great opportunity to work with Matt Wesson, a very talented marketing content specialist and graphic designer, on the development of the infographic below about the rise of "Social Media Command Centers". In the recent months, many major brands have developed what they are calling "Social Media Command Centers." These centers are … Continue reading The Anatomy of the Social Media Command Center
Biggest Trends in Social and Mobile From Nielsen CEO
At this year's South by Southwest (SXSW) conference, Adam Ostrow, the Executive Editor at Mashable, interviewed Jonathan Carson, the CEO of Digital at Nielsen, on the recent trends, challenges, and anticipated changes that Nielsen has seen in social media. The Second Screen Experience Carson explains that the biggest trend that Nielsen has seen is the … Continue reading Biggest Trends in Social and Mobile From Nielsen CEO
Social Media Case Studies: Twitter Successes to Learn From
Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that "strange" social media platform that they would like to use but they are unsure how. There are many different approaches that businesses can take when … Continue reading Social Media Case Studies: Twitter Successes to Learn From
Social Media Week: Continuing the Global Conversation
Twice a year, a global platform brings together people interested in better understanding and leveraging social media for their companies or clients. Social Media Week is a bi-annual world-wide event centered around the social, cultural, and economic impact of social media. This year’s second global platform was held in 13 cities from September 24th to … Continue reading Social Media Week: Continuing the Global Conversation