50 Mobile Marketing Facts That Will Blow You Away

Do you have a mobile website or app?
Not sure if you should invest in developing a mobile site or app?
Don’t think you need a mobile marketing strategy?

MOBILE! It is what everyone is talking about, and for a good reason. Smartphones and tablets have changed the way that business can, and should be, connecting with consumers.

Check out these 50 facts on mobile marketing in the presentation below by HubSpot , and see if you still think you have time to wait to develop your mobile marketing strategy. Here are the 10 facts I found most surprising:

  1. 9 out of 10 mobile searches lead to an action, and over 50% lead to a purchase
  2. 70% of mobile online searches lead to an action within an hour, while 70% of desktop online searches lead to an action within a month
  3. Mobile ads perform 4 to 5 times better than traditional online ads
  4. 40% of tablet owners said they have looked up information on a show on their tablet while they were watching that same show
  5. 74% of smartphones users use their phones for shopping, and of that 79% make a purchase as a result of using their phones
  6. Mobile coupons have a redemption rate 10 times higher than that of print coupons
  7. 50% of smartphones users have bought a product on their phone
  8. 73% of smartphones users reported having used the mobile web to shop, instead of an app
  9. 60% of web users say they expect a mobile site to load on their phone in 3 seconds or less
  10. 95% smartphone users looked up local information, of that 61% called and 59% visited the business

Tick, tick, tick…..don’t waste anymore time putting off your mobile marketing strategy!

By Brianna Smith

6 thoughts on “50 Mobile Marketing Facts That Will Blow You Away

  1. Pingback: 4 Dynamic Tips for Mobile Content Creation

  2. Today mobile marketing is one of the most important tool for marketing strategy. That’s why I am appreciate all of your above facts. I have already follow most of the above facts for promoting my business. It’s really a great contribution for you in marketing sector.

  3. Pingback: How To Kick Start Your Mobile Strategy | Live App Blog

  4. Pingback: Are Your Customers Willing to Wait? | Live App Blog

  5. Add a sense of urgency or value to your mobile marketing campaign efforts. In most cases, customers following a mobile link or advertisement expect to receive information quickly and in short, segments. Rather than trying to put a large amount of content or information through a mobile channel, focus on short bursts designed to provide customers with enough information to pique their interest.

  6. Google has a separate index for mobile content. Google now has separate indexes for both traditional web content and mobile content. If you have added your mobile site to Google’s mobile index, you will have a better likelihood at showing up in search results than a site without a mobile optimized design. In addition, these two different indexes should lessen any concerns of potential duplicate content issues.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s