Tag Archives: Business

Social Media Workflow [Infographic]

social media workflow

Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the  components of maintaining and measuring a social media strategy  (based on a 40 hour work week). Maintaining a social media strategy is not only about scheduling tweets and replying to mentions. Rather, social media  marketing is a living process in which each component is connected to the others. From content creation, to post scheduling, to campaign development, to analytics reporting, social media is an ongoing process.

The social media work flow infographic below assigns time benchmarks for eleven components of a strong social media strategy: Continue reading →

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The Modern Marketer: Infographic

modern marketer artist and scientist

Want to be a marketer? Well, make sure you know what it truly means. To become a successful marketer it is no longer about developing a catchy ad campaign that you will shout from the roof tops. marketing has evolved into a combination of artistry and science. The modern marketer must have a strategic and analytical mind dedicated to measurable metrics but that is always craving a creative outlet.  Continue reading →

How to Rock Social Media in 30 Minutes a Day Infographic

rock social mendia in 30 minutes a day

With a defined social media strategy in place, marketers can rock social media in 30 minutes a day.

Sound too good to be true? It is actually possible if your daily use of social media is built upon a well-developed social media strategy. But, a strong social media strategy does not mean that your brand has to be on every single social media channel out there. Instead, focus on the social media channels that the majority of your customers frequent.

The infographic below explains how having an over-arching social media strategy in place can save you time and make you a more effective social media strategist. This great infographic was developed by the talented Matt Wesson, a Marketing Content Specialist at the marketing automation company Pardot. It focuses on a six channel social media strategy, and how you can build engaged communities around your brand in as little as 30 minutes a day.

So how should you allocate your time on each channel? Well the  infographic breaks the recommended 30 minutes down as follows: Continue reading →

The Social Media Report Card: Infographic

2012 Social Media Report Card Infographic Pardot

2012 was a very eventful year for the social media world. (understatement, I know!) Between acquisitions, introductions of new platforms, and grand site design changes, social media was an ever changing environment. Each time things seemed to calmed down, and marketers could catch their breath for a moment, things got flipped upside-down again. But, even though social media last year was a constantly changing arena, it is important for businesses to understand where each of the social media leaders stood at the end of the year; in addition to the opportunities and threats that face each platform during 2013. Continue reading →

Social Media Case Studies: Twitter Successes to Learn From

Twitter can be a powerful tool for sharing information, following topics of interest, and connecting with industry leaders. However, for many businesses (both large and small), Twitter is still that “strange” social media platform that they would like to use but they are unsure how.

There are many different approaches that businesses can take when using Twitter, such as:

  • Customer service
  • Lead Generation
  • Sales and discounts for customers
  • Giveaways
  • Communicate with customers

The following are three case studies that showcase different ways that businesses have successfully used Twitter,  as well as lessons learned while implementing these different tactics. Continue reading →

Social Media Case Studies: Facebook Successes to Learn From

Businesses large and small have discovered how to leverage their Facebook communities to strengthen brand loyalty and communicate directly with customers. The challenges that they have faced and the solutions they have discovered along the way are just a few of the things we can learn from the companies who are successfully using Facebook as a marketing platform.

The following are three case studies that I think offer a lot of great insights on how to use Facebook for your business, as well as a few innovative ideas about how to use different Facebook features. Continue reading →

Why You Shouldn’t Give Up on Email Marketing

While many companies are focusing on integrating social media into their marketing strategies (as they should), they are tending to also over look tried-and-true practices to reach customers, one of which is email marketing. While other online medias, such as Facebook and Twitter, continue to grow in popularity, I think that there may be a growing assumption that email marketing is becoming passé. But, this is assumption is very far from true. Email usage and reach is actually growing and is still a powerful tool for any marketer, and can still offer companies various insight into their marketing efforts, including: Continue reading →

All Marketers Feel the Ups and Downs at JC Penney

Reblogged from Lisa Arthur on Marketing:

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Investors are worried about JC Penney’s ability to turn itself around.

Marketers are, too.

After all, it’s no secret traditional brick-and-mortar retailers are undergoing significant upheaval. Convenient and compelling digital shopping experiences offered by online giants like Zappos and Amazon have shrunk offline sales, and marketers around the globe are now scrambling to create the winning formula that will get customers off laptops and tablets .

Read more… 502 more words

JC Penney has been going through a lot of changes lately, and that is an understatement. After changing their logo, leadership, strategy, and pricing model, they have been losing both their identity and their customers. But, they may have a plan to turn it all around. Check out this great article by Lisa Arthur about the renovation of the JC Penney brand. I really enjoyed her analysis of the different and creative ways that JC Penney is re-branding themselves moving forward. Do you think that they can create a clear identity that their customers can connect to, and turn around their sales numbers as well?

Mad Men vs. The Modern Marketer

Matt Wesson, a very talented Marketing Content Specialists at Pardot (and someone I am honored to call my friend), recently created a very fun and creative infographic that analyzes the evolution of the marketing and advertising profession, from Mad Man to Now.

In the infographic, Matt breaks down each aspect of both the 50′s/60′s marketer and the modern marketer; from the clothes they wear to the tools they use to reach consumers. Check out more about the evolution of “the art of influence” below! Continue reading →